This winter, Nike introduces apparel and footwear designed to help athletes embrace the elements and use them to their advantage. Running is not a fair weather sport. It is an all weather sport. Running is lacing up morning, noon or night, rain or shine. It is sleet and slush and icy, slick surfaces. It is conquering the cold. Slogging through fog. Being headstrong in a headwind. Running is getting out there, being one with the world no matter what the weather, and not watching it fly by from behind a window. Running is whatever Mother Nature dishes out and being able to take it in stride.
For runners, the battle to beat the elements begins with the feet. To meet the challenges of running in harsh, unpredictable winter conditions, runners need footwear that will help keep them dry, warm and visible. The Nike Flash Pack delivers water resistance and 360 degrees reflectivity. The collection includes some of the most popular running styles, from the new Nike Air Zoom Structure 18, the Nike Free 5.0, the Nike LunarGlide 6, and the Nike Air Zoom Pegasus 31. Each shoe allows runners to experience the performance features they expect with the added benefits of winterized protection. The uppers are made with tightly woven mesh or treated with durable water repellent coating, to help runners stay dry. Reflective elements increase visibility in low light.
The shorter days and longer nights of winter mean more runs in low light conditions. The Nike Shield Flash Max Jacket and Flash Tight are designed to help runners defy darkness and stay visible during winter workouts. The jacket’s reflective checker dot pattern provides 360 degrees of reflectivity. And its breathable lightweight storm fit and water resistant fabric is fully seam sealed to block wind and rain. And because seeing in the dark is just as crucial for runners as being seen, its articulated, adjustable hood provides maximum coverage while moving with the runner.
As any winter runner knows, often the enemy is not the bitter cold it is the heat. Too much build up during a run inevitably leads to stopping and peeling off layers. Tested extensively in the Nike Explore Team Sport Research Lab and by elite runners, the Nike Aeroloft Hybrid Jacket is designed to help runners stay warm in cooler conditions without overheating. The jacket features engineered laser cut holes between chambers of body-mapped 800 fill down insulation. The whole Nike Flash Pack footwear, Nike Shield Flash Max Jacket, Nike Flash Tight, Nike Aeroloft Hybrid Jacket, and Nike Rain Runner Jacket are available at nike.com by the end of October.