Global leader for beauty brand headquartered in Clichy, Hauts-de-Seine known as L’Oréal Paris introduces the latest range of hair mask that complements hair care ritual at home. Launched at the House Imam Bonjol or Rumah Imam Bonjol in Central Jakarta, the event uncover the facts behind the common misconceptions about hair care rituals, as well as showing how a minute can provide essential nutrients for beautiful hair that is healthy and shiny. There were also professionals, Dermatologist and Doctor Lili Norawati Sp.KK FINSDV and Sonny Sutandar who is the hair expert that describe the various misconceptions about hair care and facts about hair problems. According to Yosephine Widowati who is the Product Manager L’Oréal Paris Hair Care, she explained, “L’Oréal Paris believe that hair must be given the best treatment when it is done at home. With proper care and daily nutrition, you can have a perfect hair for every single day. But it will not be easy because as we all know, Indonesia has a strong climate that can damaged your hair, become dull or loss. Therefore today, L’Oréal Paris will presents a series of new hair mask to nourish hair in just a minute.”
At the launch event, Dermatologist and Doctor Lili Norawati Sp.KK FINSDV further mentioned that in order to stay healthy, the hair requires the intake of protein, iron and other minerals. External factors such as direct sunlight, pollution, and hair styling habits can damage the outer layer and hair cuticle. If the layers inside your hair is exposed, the hair can become very dry and dull. Other problems such as hair loss could happen due to the fracture that occur when the hair is not getting enough nutrition. Moreover, Sonny Sutandar who is the hair expert shared his experiences on taking care your lovable hair, “Hair is also an important element in fashion or beauty in general because it could lift the best feature in your head and add unique elements to your face. It similar to eyebrows that frame your eyes or anything that you do to express your individual style. To keep your beautiful hair shiny and healthy is as important as your expression and self-esteem.” Through this launch event of one minute hair mask, they also provide essential nutrients to overcome the problem of hair and good conditioners that you need especially to close the hair cuticle and retain nutrients.
To answer these misunderstandings, L’Oréal Paris Hair Mask is specially formulated to nourish hair in just one minute, thereby enhancing consumer convenience when performing hair care at home. Launched in the form of larger-sized sachets of 20 ml for more efficient use, the L’Oréal Paris Hair Mask is also available in jar packs jar of 200 ml that could help everyone to overcome various hair problems through three variants, such as the Total Repair 5 that is available with Ceramide to overcome signs of hair damage, the Smooth Intense that is enriched with Argan Oil that tangled hair appear smoother, and last but not least is the Fall Resist 3X that contained Arganine to support hair growth. The entire package of L’Oréal Paris Hair Mask is now available through your favorite stores and beauty salons. L’Oréal Paris Smooth Intense mask, enriched with Nutrileum and Silk Protein, known for its smoothness and thermo-resistance to deliver a double action. Hair is silky, sleek and manageable. After shampoo, squeeze out excess moisture and apply generously on lengths. Leave for 1 minute and rinse. Use as part of complete Smooth Intense range for optimal results.