The Japanese automaker based in Aki District, Hiroshima Prefecture of Japan known as Mazda Motor Corporation and its regional company Mazda Indonesia have debuted the Mazda HAZUMI which is the next-generation subcompact concept of the latest attractive aspects of Mazda, such as SKYACTIV, Mazda Design, and its safety system. This is another example of the vast potential of the KODO design language adapted to different vehicles of different sizes. HAZUMI is a Japanese word meaning to “bound” or “spring up” and was chosen to convey an image of a small but vigorous animal, bursting with energy. In the Mazda HAZUMI the essence of KODO Soul of Motion has been captured in a compact body without losing an ounce of impact. Refusing to bow to the conventions of the subcompact class and refusing to compromise in any of the four key areas of Mazda’s vehicle engineering, the Mazda HAZUMI points the way for the next-generation of Mazda subcompact fully equipped with SKYACTIV Technology. The HAZUMI unveiled at the Geneva Motor Show 2014 combines their newly developed 1.5-litre SKYACTIV-D clean and powerful diesel engine, MZD Connect and its cutting-edge range of safety features. In general, the HAZUMI will make quite a nice next-generation of Mazda2 which is due sometime next year. Mazda should have no problem packing the car with more features and style, since it will save exporting and currency-exchange costs by producing it in a new facility in Mexico. For more information about Mazda HAZUMI and its regional company Mazda Indonesia, please visit their official site.
Mazda began as the Toyo Cork Kogyo Co, Ltd, founded in Hiroshima, Japan in 1920. In the late 1920s the company had to be saved from bankruptcy by Hiroshima Saving Bank and other business leaders in Hiroshima. In 1931 Toyo Kogyo moved from manufacturing machine tools to vehicles with the introduction of the Mazda-Go autorickshaw. Toyo Kogyo produced weapons for the Japanese military throughout the Second World War, most notably the series 30 through 35 Type 99 rifle. The company formally adopted the Mazda name in 1984, though every automobile sold from the beginning bore that name. The Mazda R360 was introduced in 1960, followed by the Mazda Carol in 1962. Beginning in the 1960s, Mazda was inspired by the NSU Ro 80 and decided to put a major engineering effort into development of the Wankel rotary engine as a way of differentiating itself from other Japanese auto companies. The company formed a business relationship with German company NSU, and began with the limited-production Cosmo Sport of 1967 and continuing to the present day with the Pro Mazda Championship, Mazda has become the sole manufacturer of Wankel-type engines for the automotive market mainly by way of attrition. Mazda refocused its efforts and made the rotary engine a choice for the sporting motorist rather than a mainstream powerplant. Starting with the lightweight RX-7 in 1978 and continuing with the modern RX-8, Mazda has continued its dedication to this unique powerplant. This switch in focus also resulted in the development of another lightweight sports car, the piston-powered Mazda Roadster, inspired by the concept “Jinba Ittai”. Introduced in 1989 to worldwide acclaim, the Roadster has been widely credited with reviving the concept of the small sports car after its decline in the late 1970s.