After introducing its face with Beat The Ordinary, Elephant Kind is showing their second single from their album City J entitled, Montage to the world with another music video. This time, Elephant Kind enriched itself with a fusion of Alternative, Pop, Urban, Rap and Hip-hop into the music. The beats and visuals compromise an earthly vibe that gives chills in each minute. Elephant Kind also adds a personal touch in the making of this music video as each member act as a crew. Elephant Kind also adds in their own words that “We have grown as an artist for the past 2 years, our works have evolved and they will continue to grow. Sonically, we took a different direction for this album, we wanna represent the sound of this generation and Lee Buddle helped us to achieve it by giving mixing advice and mastering.”
The video also gives somewhat a twist in the ending, changing the arithmetic and sound altogether. Check it all out in Elephant Kind’s official YouTube channel here.