Public Culture has returned with their seventh and latest collection, titled Parallel Existence. Inspired by the theory of alternate universe, they created a collection that questions our current existence and how it affects people’s lives. They deliberately went to Hong Kong for the editorial shoot, digging the character of the fast paced and overwhelming urban city scape that truly relates with the idea of Parallel Existence.
Staying true to its roots, Public Culture designed the collection with a variety of bold graphics and vibrant colours. Aside from the staple selection of Public Culture’s classic categories such as t-shirts, caps, outers and accessories, the seventh collection also marked a new chapter in the brand’s maturity where they also designed a more sophisticated piece, notably the Judo Shirt. Keep updated through their Instagram Page.