Despite being produced in Australia and using Japanese selvedge, they were the OG and have kickstarted the emergence of many existing denim brands in the local industry. With that being said, two current major players Oldblue Co. and The Stubborn show their homage to the apocryphal brand by bringing the denim urban legend to life, ten years after MASSA’s first release. The two brands teamed up and re-release MASSA’s piece de resistance, ‘MASSA Jeans X LA Deluxe’ with every single original specification applied.
Commemorating the release of the exclusive article and celebrating MASSA’s tenth year anniversary, there will be a launching party titled MASSA Renaissance on Saturday, April 14th at Pizza Place, COMO Park Kemang. Aside from launching, the denim folklore’s historical archives will be displayed during the event, followed by Denim Exhibition and Denimheads Meetup.
Therefore, denimheads, mark your calendar and make sure to be a part of this momentous occasion of the local denim scene. Enjoy the festivity, free pizzas, and most importantly the recrudescence of the legend.