Massa Renaissance Oldblue Stubborn Neighbourlist 5
Massa Renaissance Oldblue Stubborn Neighbourlist 4
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Massa Renaissance Oldblue Stubborn Neighbourlist 2
Massa Renaissance Oldblue Stubborn Neighbourlist 1
As one of the earliest players in the local denim fairground, MASSA Genuine Jeans’ absence has raised many questions over the last several years. Beginning production in 2008 under the roster of three of its co-founders – Yogo, Brian Sumble, and Hendro Prayudi, MASSA was considered to be one of the benchmarks of local denim brands among long-standing Indonesian denim devotees.

Despite being produced in Australia and using Japanese selvedge, they were the OG and have kickstarted the emergence of many existing denim brands in the local industry. With that being said, two current major players Oldblue Co. and The Stubborn show their homage to the apocryphal brand by bringing the denim urban legend to life, ten years after MASSA’s first release. The two brands teamed up and re-release MASSA’s piece de resistance, ‘MASSA Jeans X LA Deluxe’ with every single original specification applied.

Commemorating the release of the exclusive article and celebrating MASSA’s tenth year anniversary, there will be a launching party titled MASSA Renaissance on Saturday, April 14th at Pizza Place, COMO Park Kemang. Aside from launching, the denim folklore’s historical archives will be displayed during the event, followed by Denim Exhibition and Denimheads Meetup.

Therefore, denimheads, mark your calendar and make sure to be a part of this momentous occasion of the local denim scene. Enjoy the festivity, free pizzas, and most importantly the recrudescence of the legend.

The Legend Is Back! Oldblue Co. and The Stubborn to Resurrect Massa Genuine Jeans From The Ashes
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