Adidas Indonesia has opened their most recent concept retail store named ‘Stadium’. As an effort to bring sporty shopping experience to customers, the 234.5 square meters store was built based on five Adidas retail principles; Active, Urban, Raw, Soulful, and Bold/Confident. It is situated at the second floor of Sky Bridge Grand Indonesia. Matching up the big idea, the store was modeled closely to a stadium.
The front entrance of the store was constructed to mimic stadium tunnels to create a sense when athletes are ready to act on field. It further accentuated by industrial interior design with the concrete finishing element, in order to elevate the sportiness and unfinished aesthetic of the store. Adidas Stadium holds the complete lineup of Adidas products such as Running, Training, Athletics, Kids, Football, Outdoor, and Originals.