Another brilliant promotional campaign by Aneka Apparel in collaboration with accessory brand Smitten By Pattern. The subtleness of the campaign combined with relatability are the some of the factors why the ‘Cerita Raya’ campaign is very engaging to be followed. It has started since May 30th and ended with the release of the gleeful Cerita Raya collection on June 3rd.
The story revolves around Sigi and Adhinka’s family with day-to-day synopsis of the family’s Eid tradition. While promoting the cultural and family values of Eid Mubarak celebration, they cleverly instilled their products impressions onto the imageries. Make sure to check the complete stories at Aneka Apparel’s Instagram, while you can purchase the womenswear collection at their Tokopedia thread.