First looking into Norms Project, we didn’t discover anything special in particular. It is a menswear line with normal, clean-cut, and minimal designs of their products. Anyhow, it turns out that every single one of their products is equipped with stain repellency and easy cleaning garment of what they call Smart Fabric. The repellency capacity stands in 80%, where liquid (including water) won’t permeate and ruined the fabric.
The general aesthetic is inspired with Scandinavian style, as their debut collection Vol. 1 // Sphere is dominated with light colours and uncluttered construction. Prices are ranging from IDR 169.000 to IDR 359.000. Shop for their products on their website, norms-project.com.