MORAL has wrapped up their initial Pop Up Store as a part of their Fall Winter 2018-2019 collection, ‘TRANSIT’ introduction and promotional campaign. It was conducted on August 3rd until 5th at Kopi Kalyan, Senopati, and we decided to pay a visit on the first day. As soon as we arrived there, we were greeted by Creative Director Andandika Surasetja who told us the story behind the collection.
‘TRANSIT’ is based on Dika’s solo trip to Hong Kong where he experienced precipitous notion and contemplation about existential matters of our transiences as humans, where the actuality of life is it is only a transit point to a more prodigious existence. As a visual interpretation of the concept, MORAL chose metallic as the prime focus of the collection by utilizing various shimmering made by order designs with rather bizarre garments such as PVC, thermoplastic, and even polished lambskin.
Apart from the metallic set, they also have a basic ready-to-wear collection of striped shirt and pants, jacquard pants and tops, sweatshirt, and several graphic tees, particularly the Transit T-shirt series. However, the head-turner of this collection is the Taxi Coat-a statement blazer coat wholly ornamented with Hong Kong’s taxi photo, which was taken by Dika himself and incorporated to the fabric.
The Pop Up itself boasted a clean design and minimalist atmosphere with neon and unusually fish aquarium decoration. There was also the metallic installation, which was also another reference to the ‘TRANSIT’ theme of looking at your own self reflection. Apart from the star of the weekend, MORAL also exclusively showcased their upcoming Pre-Spring 2019, ‘Eksodus’, a military-influenced collection of camo dominated pieces. This collection is also supported by garment producer Sritex Indonesia who supplied them with fabrics.
The ready-to-wear lineup starts from IDR 199.000 to IDR 899.000, while the made by order piece begins with IDR 3.000.000 and will go up based on requests. Complete catalogue of ‘TRANSIT’ can be found on MORAL’s website, where you can also make a purchase.