In today’s creative world of progressivity, individuals’ profession isn’t constrained to accustomed job titles. The rapid emergence of these forward-looking creative minds kickstarted the rise of conventional entrepreneurship in Indonesia. Nevertheless, conventional entrepreneurship has reached its peak and as the dynamic constantly shifts, we experience the rise of the new entrepreneurship.
The new entrepreneurship reshapes the traditional entrepreneurship values even more with their modern approaches. These entrepreneurs hold the control and running their ventures in their own practices. They are up front, constantly on the move, and do not hesitate to display their personalities while promoting their missions and taking good care of their presentable looks. Setting new standards of what entrepreneurship is.
This is where the UNIQLO EZY Ankle Pants steps in to support their daily bustles when running their enterprises. A comfortable, versatile, and essentially smart bottom wear to be included in welcoming the new era of entrepreneurship of dynamic and flexibility.
We connected with these three entrepreneurs and dive into their minds to dig up their visions and perspectives in running their enterprises with progressive mindsets and open-minded attitudes. Helping you to craft your interpretations of the new entrepreneurship.
“In general, technology has been really favorable to us, entrepreneurs to showcase what we have and develop the entrepreneurship scene itself. Through social media, a lot of opportunities come to collaborate with brands and other communities.”
Laila escaped the debilitated finance professional field in the US and co-founded SANA Studio with her family members in 2012. She started to form the right team and instructors with compatible visions as SANA, which are a long and complicated process. Also, even until today, it is still challenging to campaign the healthy lifestyle she desires as there are still a lot of misconceptions about the definition of ‘being healthy’.
Nonetheless, as one of the original pioneers of boutique Zumba studios in Jakarta, she continues her mission and set a belief that her enterprise and initiatives are all about the community. A community-based business is one of the bottom lines to promote the desired healthy lifestyle, which she wants for her customers. Assisted by technology, the community expands her opportunities to collaborate with people with similar visions.
Supporting her active lifestyle as a healthpreneur, Laila chooses a casually dressy style for flexibility, as she starts her morning with a good workout and going to meetings and events in between. She usually opts for EZY Ankle Pants as her reasonable and convenient choices, since she is a sneaker wearer for most of the time, meanwhile she still needs the instant versatility for attending more formal events on a day.
“Comparing to today, it was relatively difficult to sell products online back then. You could probably only make an album in Facebook and post the products there. However now, it is getting very easy to start your own business as the results of existing digital platforms to support it.”
Indro started out by working in various retails and has always been an avid fan of streetwear apparels and sneakers. With the knowledge he reaped from his prolonged professional backgrounds, he established Maris Store, one of the earliest streetwear and sneakers concept stores in the period of 2010s.
Despite the constant battles with larger and more powerful stores and brands, Indro completely realizes about the saturated market and apparent competitors in various sizes. He didn’t conform to the trend and constantly making trends by themselves. It is his personal strategy to know their competitors’ moves and turn the perspectives to be favorable for them. He also praises the force of social media to assist the expansion of his business since it is not always this effortless to sell products and growing business online.
Indro is a proud sneaker aficionado and groovy footwear is the most important aspect of his style. He dresses from bottom to the top and makes sure people can see his sneakers without obstruction. Hence, a high rise bottom fabric like the EZY Ankle Pants is ideal for him because his foot area can be exposed and he can rock his favorite pair.
“Looking at the last two years, we feel like we need to create more comprehensive video contents because of the rapid progression of YouTube. Audiences’ content consumption habits are shifting and it is our solution to share what we passionate about while matching it to the audiences’ wants.”
Long passionate about minimal and understated home and living style guides, Nike started Living Loving with an clear reason, to fulfil her everlasting desire to be a writer of her own. Beginning in the modern online platform, Nike eventually realizes that she needs to balance it out through a series of offline activities such as workshops and creative events to diversify her contents.
She also responds to the shift of content preference from writing to video by starting to produce individual video contents on Living Loving’s YouTube account. She realizes content diversification is one of the core requirements to support the rapidly evolving online media industry and its demanding audiences.
As a reflection of the concept she runs in her business, Nike is adopting the minimalist lifestyle. Simple, comfortable, and flexible are her main daily style rules. While jumping from one meeting to another and supervising the production of her contents, Nike needs all-around and functional clothing, particularly bottom which don’t bring a lot of fuss. Thus, she takes the EZY Ankle Pants as her clothing companion for her bustling days.
Drawing a line from their perspectives, the entrepreneurs who embrace this new era are modern, daring, and insightful individuals who can read between the lines, discovering new prospects in niche markets, adapting to change in favor of their business goals, and mindful about their visual aesthetics to support their movements.
For the last part, a common denominator is about flexible ankle pants who can support their active and rapid lives and matching their personalities at the same time. It is necessary to wear a practical, versatile, and minimally aesthetic pants to grasp the concept. Now, since you already get the insights, it’s your turn to be a new entrepreneur, EZY style.