The world’s premiere leader of denim and lifestyle products, 7 For All Mankind unveils its fall and winter 2014 brand campaign with a continued promise to evoke emotion through iconic denim and fashion imagery. The concept of the campaign is called #7OBSESSIONS and connects the idea of an obsessive relationship between a man and a woman with “a woman’s obsession with her jeans.” #7OBSESSIONS exposes the dark secrets within a relationship and new things to obsess about, which is from indie musicians to new blogs to the new 1984 boyfriend jean. 7 For All Mankind will share everything to obsess over and more.
This campaign beautifully embodies our brand DNA. Our campaigns seek to create everlasting images that are effortlessly chic and memorable.Barry Miguel
The fall and winter 2014 campaign officially launches in August 2014 with a fresh multi-media approach alongside the print advertising creative. Launching #7OBSESSIONS is a 30-second commercial, which aired on August 11th to officially launch the campaign. Clad only in denim, all-star leading lady Miranda Kerr addresses her obsession with 7 For All Mankind jeans. The culmination of the campaign will be the October release of a four-minute fashion art film that shows what happens when obsession meets unrequited love, he loves her. She loves him, but he can’t have her. She has the power. She is in control. This is their intimate story.
Miranda Kerr’s star role was not just as model, but also collaborative partner. Joining Kerr in front of the lens is Spanish model and actor, Jon Kortajarena. He has appeared in countless campaigns across the globe and even played a minor (yet memorable) role in Tom Ford’s directorial debut, A Single Man, where Jon’s rugged sensuality proved a perfect homage to the James Dean-esque archetypal of 1950’s sex appeal. Perhaps one of the most exciting aspects of this endeavor was putting together the creative team of top talent to bring 7 For All Mankind’s vision to life.
Miranda was involved from the very beginning as we conceptualized #7OBSESSIONS. Her creativity and input was inspiring and her efforts have continued throughout the editing process. She was involved to the very end.Andy Griffiths
The campaign was shot by renowned photographer, Sebastian Faena, known for his ability to imitate the energy of young Hollywood, thus creating a exceptional images and an intoxicating narrative. Alex White, British-born editor and former Creative Fashion Director of W Magazine, styled the campaign for her inimitable aesthetic and creative denim pairings. David Lipman continues as 7 For All Mankind’s Creative Partner. 7 For All Mankind’s fall and winter 2014 campaign brand campaign truly epitomizes the brand’s vision to make the world’s best jeans. Consistent with the brand’s aesthetic, this season’s black and white imagery is sexy at heart, rooted in sophistication, yet forever cool. Cleverly appealing to both men and women. For those who are looking to purchase items from the brand, it is available now at Galeries Lafayette in Pacific Placa, Jakarta.