Chevrolet Indonesia launches online drama shows via its YouTube channel and presents a story about Chevrolet family under “Keluarga Chevrolet, Segalanya Menyatu”. This five minutes serial drama is played by four Indonesian actors, such as Donny Damara, Maryam Supraba, Gritte Agatha, and Aji Santosa. This family trip drama was produced on three beautiful islands in Indonesia.
In total, online drama “Keluarga Chevrolet, Segalanya Menyatu” will show four episodes, and each episode will be released on Monday night. The first episode launched days ago and is entitled “A Wave of Memories”, second episode “On Top of The World” will release next week, and the third plus fourth episode “My Car, My Rules” and “The Thing About Everything” will air around mid November 2014.
The Marketing Director of Chevrolet Indonesia, Meilita Iskandar mentioned that the Indonesian people utilize the online media to meet the needs of information very quickly and widely. Based on those ideas, Chevrolet would love to share their products uniquely through an innovative online media. They build brand awareness based on what Indonesian people like, which are drama, family, and being online.
Family psychologist, Herman Sani also added that family togetherness becomes scarce due to the busyness of each person. The film also tells about how the atmosphere of family can be created inside of a car using an existing moment. The long journey can be used as an opportunity to bring someone closer with other family members. This drama series is now available online through Chevrolet Indonesia YouTube account. For more information, feel free to click the link above.