After introduced a drama series via its YouTube site last week, Chevrolet Indonesia recently presents a video campaign dubbed as “What Do You PlayFor”. This campaign is created as mutual partnership with one of the biggest football club in the world Manchester United as well as to surprise eleven lucky children from around the world to kick off the club’s season opener.
“We brought 11 children from around the world to Manchester to let them experience first hand how the power of play can create hope, optimism, and possibilities not just inside Old Trafford, but back in their communities as well,” said Tim Mahoney, Chief Marketing Officer of Global Chevrolet. “Chevrolet’s partnership with Manchester United is about using the passion for this sport to make a positive impact around the world and inspire football fans everywhere.”
These kids served as mascots for Manchester United’s Premier League season opener on Saturday August 16th 2014 at Old Trafford while each first team player walk onto the pitch wearing a shirt with the name of their mascot on the back. Most of the children are ages 10 to 13 and from Brazil, China, South Africa, South Korea, United States, and Indonesia. This “What Do You PlayFor” campaign simply created to bring football fans closer to the sport and spread the power of play around the world. Each child’s story is now featured at www.chevroletfc.com.