PT Deteksi Basket Lintas or can be shortened as DBL Indonesia is the only focus sports company that makes the top 25 Most Creative Company in Indonesia 2015 by SWA magazine. DBL is considered to have a myriad of ideas to make young people become interested in basketball. According to the Editor-in-Chief of SWA magazine, Kemal Effendi Gani mentioned, “Previously we conducted a study to look for creative companies and how they improve their business performance. Initially we select about 100 companies, then we selected again to be the top 25.”
According to Mr.Kemal, the team of SWA magazine carried out the data since the end of last year and began to selected in January 2015. They also did not limit the business sectors and truly focus on the company that need to be creative. And more importantly, could shake up the industry in the present and also future. So, their creativity is not just a result for their company, but also to others which is related to them. Furthermore, he mentioned that the creativity factors need to be developed by each companies, both in terms of business processes and products. “DBL Indonesia is the perfect example on how they shake up the industry and turn the world of sports into a respectable business.”
DBL Indonesia, according to Kemal, should be voted as the Most Creative Company in 2015. Because DBL Indonesia team has been able to revive the sport of basketball in the country. “Mas Azrul and his team have made a variety of activities, leagues, competitions, events, and to bring the famous basketball athletes to Indonesia. Now there is a lot of young people who are interested in basketball.” “They have proved their capabilities of transmitting the virus among young basketball to Indonesia. Not only to youngsters, but also every generation who are in love with the basketball industry.” To find out more about DBL Indonesia and what they offer, feel free to check their official page.