• “Fred
  • “Fred
  • “Fred
  • “Fred

As the winter sales start to finish, while there are still plenty of bargains, it is time to look forward to what the spring and summer will be bringing. We thought we would start with one of our old favorites, Fred Perry. The iconic British label recently announced their comeback with their new men’s spring and summer 2015 collection. This latest collection might catch your eye as well as some more stunning reissues. In stark contrast with their recent neon range, this collection is very understated with an early 1960s Mod feel to it. There are definitely one or two pieces that we have our eyes on but here is a a small selection above to feast your eyes on for now. You can read more about Fred Perry latest spring and summer 2015 collection here or simply visit their official store in Indonesia at Plaza Indonesia, Kota Kasablanka, and Plaza Senayan Jakarta.

Fred Perry prides itself on being the first British heritage brand to successfully blend sportswear with streetwear to create some of the most iconic styles of the last century. Throughout their history, they have always stayed true to their ethos of authenticity, integrity and attitude. The brand was born in the late 1940s, when former Austrian footballer Tibby Wegner approached three times Wimbledon champion Fred Perry with an idea. Their initial venture was the very first sweatband, which was quickly adopted by tennis players across the courts of Britain. In 1952 the pair launched what was to be Fred Perry‘s most famous garment, a slim fit cotton pique shirt with Laurel Wreath embroidery. The label later associated with a whole series of subcultures driven by musical affinities. Mods, skinheads, suedeheads, soul boys, rude boys, to two tone.

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