One of the biggest jeans manufacture from England, Lee Cooper and its official partner in Indonesia, Lee Cooper Indonesia, recently announced their newest campaign to start the 2015 with “Stretch It!”. Through this program, they are willing to introduce their newest collection of stretch jeans to the massive people, especially denim heads in Indonesia. As you might guess, stretch jeans has its own community or lovers among the denim heads. They love it so much because of its comfort and freedom that you could get through this type of pants. With “Stretch It!” campaign, Lee Cooper try to reflects the convenience and flexibility of their version of stretch jeans in everyday life for all of the wearer. As for their collection, it is made of high quality stretch material so it is comfortable to wear and easier for the wearer to move freely in doing all the activities.
Aside from having new campaign, Lee Cooper Indonesia also extended their “Meet the Makers” with two new ambassadors such as, pro skateboarder Reno Pratama and model-blogger Yumna Kemal. Both of them are new icons in the fashion industry and popularly known for their hard work and unique style. Moreover, both has the similarity of continuing their work through the boundaries of existing conventional. They are part of the creative artists who continue to send a positive value for its community and of course, the Lee Cooper brand. Below is the official details and characteristic, both Reno Pratama and the beautiful Yumna Kemal, plus the official video teaser for the campaign.
Born in Bandung, November 1st, 1992, Kemal Yumna commonly called Una is very fond of the world of design and music. Since junior high school she has been part of a music band, and is now the lead singer of a local band called Drug Store. Una has a deep love for design after taking courses in art, and is now working freelance as a graphic designer. British culture and the arts have always been an inspiration to Una in her work, as well as being very fond of British music. Likewise, in terms of design, Una get her inspiration from British street wear, and that is why she loves all things Lee Cooper!
Reno Pratama is a man with so much ability. He started skateboarding when he was only 10 years old and is now a pro, pocketing many trophies at the Asian Championships. Not only that, Reno is also a killer musician. He sings, plays guitar and writes his own music. He established himself as a musician with the release of his solo album “Soon”. In addition, he is passionate about writing about all the things he loves about Indonesia, including nature and living conditions.