After previously created a campaign called “AXE Battle of Temptations”, part of the Unilever group that first existed in France, AXE Indonesia recently welcomes Chico Jericho who is an Indonesian actor and the winner of Best Actor in Festival Film Indonesia 2014. According to the official of AXE Indonesia, Chico Jericho is now an official ambassador of their new AXE Black and perfect guy for a product that is designed to young man who is always positive, farsighted, calm and also has easy to carry personality. The official viral video for its campaign just came out last night and draw Chico Jericho as a man who attracted many women in today’s generation.
Of course, all of these things were all done based on the survey conducted by AXE Indonesia. According to their survey that is based on 650 of men and women in five major cities in Indonesia, it explained that eight out of ten women in Indonesia describe their ideal man as someone who does not have much talk but he is convincing. Raditya Beer who is the Assistant Brand Manager of AXE Indonesia further explained that the survey is based on the results that is conducted in Greater area of Jakarta, Bandung, Surabaya, Denpasar, and Medan. Everything shows the same result that calm character in a thing for women.
The AXE Black product is formulated from a mixture of fragrant, such as watermelon, frozen pear, and cedar-wood. The new variant from AXE Indonesia is intended to Indonesia men who could appear more masculine yet calm. Besides its ability to be able to show the identity of the calmness in men, this new variant from AXE is also a testament from them as pure commitment to their loyal customers in Indonesia. Raditya Beer further explained that this new variant to Indonesian men is created in order to continue as a brand that is fully inspiration for them. For more information about AXE Black and Chico Jericho as the official ambassador of AXE Indonesia, feel free to visit their official site here.