• Locapoca Stripe and Solid Sandals 2015
  • Locapoca Stripe and Solid Sandals 2015

Locapoca is a local brand that focused on providing basic footwear needs. As we know, Indonesia’s local brand market is rapidly growing but it was mostly filled with denim, clothing, and leather goods product. With this current market condition, the independent brand try to bring something new in the local brand market. Started in 2013, Locapoca focused on producing sandals or flip flops with simple design, high quality material, and affordable price. There are three main features that makes them different from other sandals, which is their material, methods, and packaging. For the material, Locapoca used a material called Super EVA Rubber, a material that contains high quality rubber within it to make it more durable and non-slippery. In the inside of every Locapoca strap, there is a ring with spike called PVC Ring, a method which keep the strap attached to the insole part. Locapoca also realized that many of Indonesian people use sandals as their secondary footwear and like to change it with shoes in any moment, so they provide a canvas packaging bag which you can carry around and you can wash it easily when it gets dirty.

Locapoca sandals are divided into two category, Locapoca Classic and Locapoca Solid. As for the first one, there is also sub-category which is Locapoca Stripe whereas it will be sandal with a lining besides it and only contain two main colors. While the Locapoca Solid is a new lineup product from them which only have one main color. On last January 2015, the brand decided to launch their new season of Locapoca Stripe which called “Tropical Breeze”. Through this release, they managed to offer five new colors, such as Tropical Navy, Tropical Emerald, Tropical Tosca, Tropical Aqua, and Tropical Indigo. Recently this March at Pop Up Market 2015, Locapoca launch their new lineup of Locapoca Solid, which contain Solid Black, Solid Green, Solid Pink and Solid Turquoise. You can find Locapoca latest collection at www.locapoca.co or via Instagram at @locapoca_id. The brand also will be joining several events this year with announcement that later will be updated on their official Instagram account. Locapoca’s tagline is “Simply Joyful” which represents the idea of bringing joy into everyone life through simple things such as a high quality sandals which will fulfill your expectation about what comfort is.

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