Running your first half-marathon. Finally dead-lifting your body weight at the gym. Resolving to do a handstand in yoga. What do these feats have in common? They require hard work, commitment and motivation. And, most importantly, anyone who attempts them will find themselves better for it. This spring, Nike and its global partner are launching a women’s initiative called “Better for It” as to inspire women to be active, take on new challenges, and conquer personal goals. #betterforit is more than just a hashtag. It is a call to action to share, promote and embrace women’s fitness and sports. With this rallying cry, Nike invites a global community of athletes to push themselves further, whether it is a personal best in their latest marathon or a weekend run. This hashtag offers athletes collective inspiration to reach new heights and a place to share their experience.
“Every athlete has goals. And Nike is the link between you and your aspirations,” said Amy Montagne who is the Vice President or General Manager of Nike Women and Global Women’s Training. Furthermore she explained, “We provide more than encouragement, with initiatives like #betterforit, Nike provides the tools for women to expand their personal athletic potential.” The campaign is headlined by a series of short films debuting on April 12th 2015. The initiative harnesses the bold voice of women today and addresses the dynamic world of sport and fitness with a lighthearted tone and humor. #betterforit enourages female athletes around the world to share their personal #betterforit mission. The #betterforit movement also includes insights from top athletes including world champion sprinter and four-time gold medalist Allyson Felix.
Athletes like Felix embody #betterforit shown through their goal setting mentality and accomplishments in training and competition. But #betterforit is more than just accomplishments and accolades, it is about the journey and hard work along the way. She mentioned, “As athletes, we always want things to happen right away. We want to put in the work and then we want to see the immediate results. But what is important is looking at the full journey, the process, and taking the joy from that — even the ups and the downs. That is what makes it all worth it.” As Felix explains, #betterforit by Nike is a process not a seconds-long race or a solitary moment of victory. Both the race and the win are built upon a foundation of hundreds of #betterforit moments.
“Before I get in line at a competition, I reflect on the fact that this is my chance to really go for it. I zero in on the moment and focus my thoughts on what is important, giving it my personal best. I take that breath to just appreciate the process. To know that no matter what the outcome, I will be better for it.” as Felix further explained. Named for the Greek goddess of victory, Nike has a forty plus year history of serving and innovating for female athletes, developing products and services tailored specifically for what women want and need. Connecting to a global community of female athletes, #betterforit stands out as the company’s largest initiative to support and motivate a women’s athletic journey. To learn more about this spring 2015 campaign, please visit their official site at www.nike.com or follow their Twitter account.