After a long years serving good products in the dairy category, PT Greenfields Indonesia is now working onto other kinds of the dairy products, cheese. After previously presented Boccancini and Mozzarella cheese to the domestic market, this time the Indonesia-Australian based company adds another row of cheese with Greenfields Ricotta Cheese. According to Jan Vistisen who is the Head of Sales and Marketing Austasia Dairy Group, he mentioned that the cheese market in Indonesia has high potential. Although the amount of cheese consumption is still low, but he said that there is a positive increase from year to year. This is due to the increasing number of middle class that are willing to eat highly nutritious product.
He further explained that PT Greenfields Indonesia see the high demand for gourmet cheese segment is increasing, and it is because the desire of Indonesian consumers who are willing to have a restaurant-quality dishes at home. Greenfields Corporate Chef, Fahmi Widarte also mentioned that the Ricotta Cheese is popular and usually used in a variety of Italian restaurants as main materials of various types of pasta and lasagna or ingredient in a popular dessert such as cheesecake and canolli. While the Greenfields version has a big differentiation with other brand products that is based on the production and distribution process. He said that the Greenfields version is processed and packaged directly from the village of dairy farms in Desa Babadan, Gunung Kawi, Malang, East Java.
Each of the Greenfields products are distributed in a shorter time, thus arriving to the supermarket in the fresh state. These products are free of additives, preservatives, and hormones. The cheese is already present in the public market with a pack of 250 grams with a suggested retail price of IDR 30.000. Last but not least, Jan Vistisen also explained that the cheese business growth really well during the past three years. It grow to 30% per year and Greenfields Indonesia has controlled about 40% of the market size of 250 grams of mozzarella cheese in modern retail. Besides supplying the domestic market, over 50% of its finished products are sold in Singapore, Malaysia, Hong Kong, Philippines and other countries in the region. For further information about PT Greenfields Indonesia feel free to visit their homepage.