The existence of consumer and strong community within a brand could be a distinct advantage for the brand. Within the community, it is clear that consumers will more easily be touched and dug into their anxiety and desire. Such advantages are obtained by the BMW Indonesia which through its strong community known as M Owners Club Indonesia. This community helps to keep BMW in Indonesia, in particularly through their existence for more than a decade. As to appreciate to their efforts, the BMW Indonesia decided to present the New BMW M4 Coupe Edition M Owners Club Indonesia that made specifically for its members and there will be only twelve units available worldwide and exist in Indonesia.
According to Karen Lim who is the President Director of BMW Group Indonesia, “This car is exclusively produced by BMW AG or BMW’s headquarters in Munich, Germany from 8 months ago specifically for M Owners Club Indonesia. Twelve of these special cars we present thanks to the joint of cooperation between BMW Indonesia, Eurokars as the authorized dealers of BMW M, and M Owners Club Indonesia as the official community of BMW M in Indonesia. From twelve cars that are available, they produced around nine different colors with personalization in every interior and its front carbon fiber trim with special tagline ‘One of Twelve’. This is engraved using a laser to adds the exclusivity of this car.”
Furthermore, the BMW M4 Coupé Edition M Owners Club Indonesia come in various colors of BMW Individual Special Paintwork, such as Signal Green, Santorini Blue II, Grey Black, Brilliant White, Jubilee Silver, Purple Silk metallic, Fire Orange, Blue Salamanca, and Speed Yellow. While for its interior, they added Twim Merino leather to give a more elegant atmosphere. The raw material quality leather is combined with a reliable hand skills on the instrument panel, door panels, and armrests. The Trim Merino leather is available in Black, Sakhire Orange, Beige Sonoma, and Silverstone.
From the engine side, the composition of the BMW M4 Coupe is retained. The driver can still feel the sensation of driving like a professional racer with this car. This car is truly a great with its performance. The six-cylinder engine in-line with the high-revving BMW M TwinPower Turbo technology that newly developed by its engineering team for the new BMW M4 Coupe truly generates maximum power of 431 hp. The peak torque is 550 Nm and it is available for a wider engine speed and exceed the figures recorded by the previous generations of the BMW M3 by about 40 percent. Last question that you probably ask to yourself is how much this car could sell for? Unfortunately the M Owners Club Indonesia did not let anyone know the cost of these exclusive cars. But to keep in mind, the standard BMW M4 Coupe is priced at IDR 1.9 billion Rupiah. So there you go! For more information about BMW Indonesia, feel free to visit their official site. Photos provided by Hot Imports Night.