Founded in 2011 by Anandia Marina Putri Harahap, Jakarta womenswear based label I.K.Y.K. or I Know You Know is a manifestation of Anandia’s idealism and dreams that come true. A naïve vision that triggers the inspiration which breaks the obvious trend rules. Anandia creates her identity close to the heart, a thing that has become signature style cuts and curious silhouettes with a focus on comfort. Their latest collection for spring and summer 2015 is inspired by the Japanese beauty, which represents an aesthetic technique to emphasize the unique sense of imperfection. The terms of imperfection, impermanency and incompleteness embody “Haru”. The collection pieces were constructed with Japanese cotton and linen, viscose, semi-wool, and canvas. For those of you who are willing to order the latest spring and summer 2015 collection from I.K.Y.K. or I Know You Know, it is now available online via their website www.ikyk-shop.com or you can directly visit their stockist at The Goods Dept Pacific Place and Happy Go lucky Bandung. The photos above is photographed by Krishna Pradana.
Jakarta womenswear based label I.K.Y.K. or I Know You Know is fashioned on January 1st 2011 in Jakarta, Indonesia. The brand was a manifestation of one idealist, a beautiful woman named Anandia Marina Putri Harahap. Amanda believes that dreams could come true, especially when one is able to follow through right down to very small details. A naive vision it may be, but from that innocence, born an inspiration that foolishly enough to breaks the obvious trend rules. Creating her identity close to the heart with signature of a typical cuttings and curious silhouettes, yet placing comfort that one could immediately sense just from a simple inquisitive touch. Their latest collection for spring and summer 2015 “Haru” is now available online. Watch the official video of I.K.Y.K. or I Know You Know below. Directed by Giovanni Rustanto and Anandia Putri with musical background by KimoKal.