Your favorite womenswear cult label from Jakarta, Nikicio recently uploaded a video during the weekend that is unrelated to their latest collection for spring and summer 2015 called “Coffee Session”. For those who do not know, it is a new segment created by their creative team in order to know a person through several question based on everything. For instant, the interviewer will asks you on how do you take your coffee, what you do in the morning, your favorite tv series, your favorite songs, your favorite books, your last travel destination, things that you would like to eat for life, your favorite dessert, your celebrity crush, to a person that you would like to meet, your favorite curse word, favorite part about your job, one completely useless skill that you had, your favorite fashion icon, things that you hate, things that you like these days, to things that you would like to say about Indonesia. Sounds interesting? Well for the latest video, they managed to invited their very own co-founder and also their CEO which is Nina Nikicio. What would be her answer? You have to see the rest of video above! For more story about Nikicio and its “Coffee Session”, feel free to visit their official site or watch the video below.
Nina Nikicio is the founder and CEO of Nikicio, a Jakarta-based Ready-to-Wear fashion label. The brand is widely known as the beacon of cool in the local fashion scene, worn by celebrities and trendsetters alike. Nina is also the proud mother of a beautiful baby girl who loves blueberries. While the brand itself is created on May 2007 by then a 22-year-old Nina Nikicio, when she came back home to Indonesia. She always believe that local products should be able to compete with international ready to wear labels. There were no local ready to wear in sight back then, all designers are ventured in couture or wedding gowns. She challenged the common norm by creating a ready to wear label with an online based store, experting in free marketing by using social media, and casting her friends as models. On January 2013, Nikicio joined venture with The Goods Dept which increases her production capacity. Recently, Nina appointed a new creative director, Abraham Dewanggana, so she can focus on the company management. She never expected to lead a company, but a passion for great design and frustration with the lack of innovation in the local scene led her to build Nikicio. The brand currently manufactures all the clothes at several factories all around Indonesia and China. They outsource the best factories based on their capabilities and we visit the factories often.