The small and medium companies in Indonesia is growing very rapidly in the last two years. Based on data from the Ministry of Koperasi dan Usaha Kecil Menengah, there are about 58 million of small and medium companies in Indonesia which is 97% of the total jobs available and 60% of GDP. However, almost every companies is still promoting its products and services offline. Aliza Knox who is the Managing Director Online Sales for Twitter Asia Pacific said that Indonesia is the largest global market for Twitter with millions of active users every single day. This is probably the reason Twitter was very proud to introduce Twitter Ads to support local small-companies and startups to be able and be better in their business.
With the self-service solutions of Twitter Ads in Indonesia, local small-companies and startups can reach customers outside of its permanent follower and seek new potential customers who might be interested in their products or services. For example, a small business in Jakarta can reach potential customers in the surrounding area such as Bogor, Depok, Tangerang, Bekasi, even to Lampung and Semarang in Central Java. By targeting potential customers directly based on geographical location, interests, mobile devices, and keywords, local small-companies and startups have a great opportunity to connect with the user at the right time, when the business is required by the customer. At the same time, Twitter Ads is very easy to use and cost-effective so that they can control the fees charged only by the interaction that occurs with of course, no minimum payment.
“The small to medium scale business has now become the backbone of Indonesian economy, which include various types of businesses, jobs, and economic output. That is why Twitter Indonesia is here to eagerly making their popular service, Twitter Ads, more accessible to local small-companies and startups across Indonesia. With a minimum budget, they can target and interact in real-time with customers and increase sales in a social network with 288 million active users are always connected worldwide,” mentioned Aliza Knox about the important subject of Twitter Ads. For more information on how to start your own ads, feel free to learn by watch the entire video that is provided by Twitter.