• Identité presents Spring and Summer 2015 Collection
  • Identité presents Spring and Summer 2015 Collection
  • Identité presents Spring and Summer 2015 Collection
  • Identité presents Spring and Summer 2015 Collection
  • Identité presents Spring and Summer 2015 Collection
  • Identité presents Spring and Summer 2015 Collection

Established in August 2011 by the young designers who graduates from Lasalle College International Jakarta, Jessica Yuri and Winny Christy, Identité recently presented their latest collection for spring and summer 2015. The new collection elaborated from a sense of easiness and movement that is created with a focus on beautiful tailored pieces with a more relaxed silhouette. They choose soft fabrics and focus on details with a subtle monochromatic color. With hint of skin, this season is all about creating the perfect balance between romance and control. Furthermore, they want their women to have the right pieces for a board meeting to her romantic gateway, and so they have got you covered. Aside from the main concept, this collection also get a special touch of great photography skills from well known photographer Vicky Tanzil along with styling and creative skill of Hafiz Akhbar who is very known for his dark concept of clothes. To complete the visual of the spring and summer 2015 collection from Identité, they also appointed talented videographer known as Alexander Alvin to create this one and a half minute video. Without further explanation, please watch the entire video campaign below, starring Dea Nabila.

Identité derived from French word for identity. Strives as a means of expression of individual. Established in August 2011, the founders of the clothing label belief that through their garments, they express their own ideas of fashion and style. Embracing the distinct style of each individuals rather than restrict its wearers to a specific style. Each and every piece of Identité should act as a vehicle for its wearers to express their style and ideological beliefs. With clean and minimalistic design aesthetics, the clothes embodies the philosophy of the brand of creating functional and practical women’s wear. Providing a basis for each and everyone’s wardrobe and as easy options for those who are on the go but still aspires to look well put together. Less is more. These emerging fashion designers definitely agree with that statement, displaying the beauty of simplicity in their works. Comfort is a key to their designs, and being prudent in their choice of fabrics, they are able to create sublime clothing with a reasonable price range that everyone could enjoy. The founders and creative directors of Identité are young designers, Jessica Yuri and Winny Christy. Born in 1990, in Jakarta, Indonesia, they are fashion design graduates of Lasalle College International Jakarta.

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