• Levi’s® Indonesia presents Levi’s® Coolmax
  • Levi’s® Indonesia presents Levi’s® Coolmax
  • Levi’s® Indonesia presents Levi’s® Coolmax
  • Levi’s® Indonesia presents Levi’s® Coolmax

Summer wear is all about cotton sundresses and nifty shorts-and-tank-top pairings—perfect for the scorching heat of this season. But do not put your denims in storage just yet because this summer, Levi’s and its international partner in Indonesia, Levi’s® Indonesia is launching Levi’s® Coolmax as an innovative collection specially designed to help you withstand sweltering hot weather, all year-round. Levi’s cutting-edge Coolmax collection is part of the “Keep Cool” campaign from the brand which is out to prove that denim is never too hot nor too heavy to wear even during the warmer months. According to Sumesh Wadhawa who is the Country Manager of Levi’s® Indonesia, he explained that, “This is true innovation from us. We as brand would love to apply newest technology and modern techniques to our products. But the entire idea of this Levi’s® Coolmax collection is to allow customers to wear their favorite denim apparel whatever the temperature is outside.”

Furthermore he mentioned, “In addition to its modern design, the latest collection of Levi’s® Coolmax is also a tribute to those who see barriers as bridges, obstacles as stepping stones, innovative thinkers and creative. That is why we packed and launched the new Levi’s® Coolmax collection with the appearance of parkour and free running activity which is very energetic and related to our products. Parkour and free running reflects what we face daily, to always challenge our comfort zones, facing obstacles that exist, always optimistic through the difficult long journey, and stay energized through it. The new Levi’s® cCoolmax collection also provides comfort and is designed for activity on a hot day. With a variety of tops and bottoms, the entire new Levi’s® coolmax collection will make you stay comfortable and look cool when you are at work and running around in hot weather, especially like the city of Jakarta.”

The Coolmax collection includes an assortment of apparels for men and women of different ages. You can have fun under the sun with your Coolmax Levi’s jeans that are perfect this summer. For men, Levi’s offers the non-denim 511 slim fit cut in three colors such as Washed Water Blue, Sand Bar, and Plaza Taupe. The classic five-pocket jeans also available in three different cuts such as 504 regular straight, 511 slim, and 513 slim straight. All of those products are available with retail price of IDR 999.000. For your information, the Levi’s non-denim pants are made of lightweight twill with Coolmax fabric for optimum comfort in hot weather. It will be your go-to jean for the season. Aside from it, they also have the 508 regular tapered denim shorts and the classic single-pocket, button-down shirt in soft, breathable cotton blend. Whereas for women, Levi’s offers the “denim for all seasons” which is available in three different cuts—skinny, straight, and cropped. You can pair these with unstructured tops and chunky accessories or add strappy stilettos in bright hues to crank up the style factor.

Consumers who are looking for a relaxed and comfortable material will love the all season Coolmax material because this material still keeps them cool and confident. Soft and lightweight materials make the clothes look natural when worn, with little additional performance that makes them comfortable. This material could absorb the hot body temperature to the outside so that it can evaporate more quickly. This thermoregulatory effect helps the wearer to always feel dry and fresh. This product component adds more confidence, focus, and supports day-to-day activities. Thermocool® fiber interacts with the body by balancing and regulating temperatures. It will keep you warm when you feel cold, and cool when you feel hot. Coolmax fabric adds to the collection’s cooling properties by being quick drying, soft, lightweight and breathable. The entire Levi’s® Coolmax Collection from Levi’s® Indonesia is now available at several Levi’s® Original Stores with a starting price point of IDR 249.000 up to IDR 999.000.

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