The American footwear manufacturer based in the Brighton neighborhood of Boston, Massachusetts known as New Balance recently teamed up again with Chicago-based leather tannery Horween Leather Company for another collaborative release. For this spring and summer 2015 season, they graces over the traditional New Balance M996BHR silhouette and wrapping it in waxy and supply deep burgundy leather materials of Horween while the New Balance M991BHR is available with Horween black leather with tan pieces to highlight. Both of the models feature great leather upper with tanned accents throughout, such as the outline of the N logo on the side and the New Balance tongue tab. It also has an Encap sole unit, whilst “USA” is embossed on the heel tab as a nod to the fine American craftsmanship. One thing that you should know about these products is the fine leather is meant to naturally change in subtle color variation and patina over time and wear. For those of you who are willing to make a purchase, the entire New Balance M996BHR and M991BHR Horween Leather Edition are now available exclusively at COVER by CROSSOVER flagship store with size range available from US 8 to 11. Retail price is unknown and comes with first come first serve system.
Take the passion and true spirit of CROSSOVER and repackage it in a smaller, more compact approach. This is what “COVER” is all about. Unlike its big brother CROSSOVER, COVER is more focus on the creative and innovative element of style. Aim to create and collaborate with the who is who in the industry. COVER is all about taking what they know about lifestyle premium brands and taking it to a higher level. As the name suggest, COVER is a behind the scene team, the brain and idea machine that remains in the background of innovative and Unorthodox collaborative projects. Through COVER, the consumer will have the chance to not only get to know international premium Lifestyle brands, but also embrace the spirit and ideology behind the respective names. More than just a retail, COVER works with only the best sites and blogs in the industry and aim to build a content sharing platform that shall take their name to the next level of success through carefully curated ad campaigns creatively targeted to the right Market. COVER hopes to bring a refreshing and inspriring enviroment to its consumer and share its passion for challenging the norms and pushing Limit of creative and innovative lifestyle approach.