The disappearance of British cult label known as River Island by few years ago certainly took many by surprise. For years, it seemed like the brand was holding its fort with a multitude of branches in the main of Singapore shopping belt as well as in suburban malls across Southeast Asia. Slowly, branches closed down without nary a word from the label until its last franchised branch was left standing at certain location in IOR Orchard Singapore. Later we all know, the location then is occupied by a giant retail company from Sweden. But thing turns out good for the brand as they returned last year by choosing to go online and teamed up with popular e-commerce store by the Rocket Company known as ZALORA. As you might have realized by now, you can select over 400 products that have been specifically picked for the shop-in-shop and are attuned to Asian tastes.

To welcome the month of June 2015, the universal brand River Island recently presented their latest collection for spring and summer 2015 with an extensive lookbook. The brand marketing director Josie Roscop confirmed that the entire collection will be available online through ZALORA and it certainly will make it easier for people to reach out, especially if they live in a specific region. Which then, they have more than 500 million fashion shoppers without costly investment in retail space. Through the easy-to-web style of ZALORA, they also want to deliver the latest trends and products from their spring and summer 2015 through the DNA of River Island. A range of shoes, bags, clothes and accessories for both men and women are on stock at the shop-in-shop. They also allows users to go behind the scenes at the label’s recent photoshoot as well as find out more on River Island’s 60-year history.

River Island has been setting trends on the High Street for over 60 years. Founded by the Lewis family in the late 1940s, the brand has evolved over the decades but has retained its signature use of bold colours, fashion imagery and influence from pop culture. Known for its edgy take on fashion and its collaborations with illustrious celebrities and emerging designers, River Island is still run today by the Lewis family, and their collections promise standout pieces that will have you turning heads in the best way. From casual denim to stunning, sparkly cocktail dresses, River Island is the perfect place to rejuvenate your wardrobe. With design at the heart of its business, River Island has one of the largest design teams on the High Street, creating ultra current and fashionable apparel, accessories and shoes weekly. River Island’s latest partnership with ZALORA will make these noteworthy designs available in Indonesia, Singapore, Malaysia, and Hong Kong.

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