Menswear brand based in the city of Jakarta known as ZYK recently presented their latest collection for spring and summer 2015 dubbed as “Couche”. As far as we know, the word does not exist nor have its own meaning however according to them, the word simplify their idea on how their collection is inspired by a cup of coffee or its philosophy. The entire menswear products are very usable for daily activity and since coffee has been taking part of their life, it is normal for them to use this idea. Furthermore, the coffee also has these characters which is relevant to their brand philosophy such as the taste, the addiction, and the authenticity. While the products, from the selection of fine shirts are now available through their official online store under the name of Three Tone Latte, Grey Blue latte, Oxford Ash Blue, Crema Cream, Black Coffee, Afogatto Plaid, Earl Grey Shirt, Navy Grey Shirt, and Teal Grey Shirt. For those of you who are wiling to spend your money on these shirts, they are now available with reasonable retail price of IDR 339.000. For more information feel free to visit their site.
Coffee is a brewed drink prepared from roasted coffee beans, which are the seeds of “berries” from the Coffea plant. Coffee plants are cultivated in over 70 countries, primarily in the equatorial regions of the Americas, Southeast Asia, India and Africa. The two most commonly grown are the highly regarded arabica, and the less sophisticated but stronger and more hardy robusta. The latter is resistant to the coffee leaf rust, Hemileia vastatrix, but has a more bitter taste. Once ripe, coffee beans are picked, processed, and dried. Green coffee beans are one of the most traded agricultural commodities in the world. Once traded, the beans are roasted to varying degrees, depending on the desired flavor, before being ground and brewed to create coffee. Coffee is a major export commodity, and it was the top agricultural export for twelve countries in 2004, the world’s seventh-largest legal agricultural export by value in 2005, and the second most valuable commodity exported by developing countries from 1970 to circa 2000. This last fact is frequently misstated as in see commodity market, below.