It has been a great year so far for Converse and its regional partner, including the Converse CONS APAC. The American company makes sneakers and clothes for individuals everywhere who live creatively, optimistically, and rebelliously. Since 1908 and until who knows when, they exist to provoke, inspire and go along with them, whether what is available on a court, the green or the concrete, in a club, a studio or anywhere else. Just in case you have not been following the brand, the Converse Asia Pacific recently updated their official YouTube channel with a video called “Lert Saeri, Chiang Mai Calling”. This video features a skateboarder veteran and Converse CONS brand ambassador named Lert Saeri who is a legend in the making in the Southeast Asia skateboard scene. Upon the three and half minutes video, you will see what life is like for him in his hometown of Chiang Mai in the north of Thailand and hear about his deep roots in the Thailand skate scene. “Lert Saeri, Chiang Mai Calling” by Converse CONS Asia Pacific team is filmed and edited by Janchai Montrelerdrasme with music by Moone. For more information about Lert Saeri or the entire team of Converse CONS Asia Pacific, feel free to follow their official YouTube channel.

Converse is an American shoe company with a production output that primarily consists of sportswear and lifestyle brand footwear. The company has been in existence since 1908 and in 2003, was purchased for $305 million as a subsidiary of Nike, Inc. Converse manufactures its products under the One Star, Chuck Taylor All Star, and Jack Purcell trade names. Converse shoes are distinguished by a number of features, including its star insignia. In fact, the All Star’s rubber sole, smooth rounded top, and warp-around strip have become so recognizable that, in 2014, Converse filed a lawsuit before the U.S. International Trade Commission that accused Walmart, Skechers, Kmart, and 28 other retailers and manufacturers for trademark infringements. The effort was to preserve the shoe’s authenticity rather than its function. A number of the litigants settled, including Fila and Iconix. In addition to footwear, the company sells other items globally through retailers in over 160 countries and through approximately 75 company-owned retail stores across the U.S. The brand recently released their newest product called the Chuck Taylor All Star II that somehow represent the 1970s era of punk rock and basketball before they were commercialized. Their newest product is available with more comfortable materials and small design tweaks that have not ruined the shoe’s classic appeal.

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