Creative agency MOFILM and A Taste of Space recently launched a lengthy online spot for the popular ice cream brand known as Cornetto telling a high school romance from two different perspectives entitled “Two Sides”. The video campaign is somehow follow the footsteps of Japanese public multinational corporation manufacturer of automobiles Honda with a quirky love story told from the respective viewpoints of its two main characters. The video campaign itself is now available through the official YouTube channel of Cornetto Indonesia and focuses on two best friends who both want the relationship to advance to the next level, but are worried that they are not on the same page. Later, it opens on Josh attempting to psych himself up, “As soon as she sits down, ask her to the prom.” After the introductory of Act Number One, viewers are given the opportunity to switch back and forth between Josh’s perspective and Carly the girl. The story is essentially a high school romance, full of miscommunications, teenage awkwardness, and prom drama.

Its gimmick of switching perspectives does not add a whole lot to the story that could not have been accomplished in other ways, as its nuances are apparent almost immediately, as is its eventual conclusion. It does allow viewers to see how Josh and Carly are essentially on the same page, but that would have been pretty clear without the interactive element. At over ten minutes duration, the video campaign drags out its story, taking far longer to resolve its conflict than it could have. Still, Cornetto hopes the tale of prom angst will hit home with the high school students that are its clear audience, and probably the only group who will not roll their eyes at the problems of its protagonists. So would you sit back and watch the entire video of “Two Sides”? Well you could get ready and hear the internal monologues and see all the anxiety that goes in to trying to break out of the friend zone. Use the annotations to switch from his point of view to hers to understand what is going on in the minds of these potential lovers. Remember, it takes two people to make a love story but one brave step to start one. For more information about the “Two Sides” video campaign by Cornetto, feel free to visit the official site through several links above.

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