For the first time the hijab designer and social media influencer known as Dian Pelangi collaborated with one of the biggest local e-commerce company in Indonesia called HijUp.com. Under a special circumstances, they created an exclusive ready to wear collection dubbed as “Luminoora”, taken from the combination of two words such as Luminous in English and Nur in Arabic which has the same meaning as “light”. Luminoora collection itself offer a selection of ready to wear or shalat-ready clothes, eight premium collection of four exclusive design, dominantly in white color and four collections of design for the Eid. According to Dian, the collection concept is to give an easy approach to women when they are willing to pray. Aside from it, she decided to work with HijUp.com because the e-commerce company is the first and the largest Muslim focus shop to sell various items related to hijab. She further explained, “Initially my team and I only willing to strengthens our sales through selected boutiques throughout Indonesia. But things change when someone complained about our price point. When our product become really expensive, it is time for my team and I to sell our products through the best online system. Therefore, HijUp.com is the right choice.”
The entire products of “Luminoora” by Dian Pelangi and HijUp.com are made for shalat-ready. It is so flexible that you can use it during your time at work or personal time to pray, anywhere and anytime. In addition to the cut, there are two coloring techniques in this collection. The first one is a gradation staining technique or commonly called ombre. As for color selection, Dian Pelangi decided to chose the tosca color as this collection is a reflection of her recent journey to Bandung, West Java. She was inspired by the interior design of Noor Hotel that uses the same color. Tosca color was chosen to give the impression of being cool to whoever who sees it. As for the second staining technique on the shalat-ready collection, Dian decided to use the jumputan techniques or better known as tie dye, in accordance with the characteristic of herself. With unique motifs like snakes and gray, this motif is inspired by the old buildings that are standing still in the old town area of Braga, Bandung. This collection is also sprinkled with the beautiful Swarovski stones to give the impression of luxury and elegance. For those of you who are willing to be part of the “Luminoora” collection by Dian Pelangi and HijUp.com, it is now available online with a friendly retail price range from IDR 170.000 up to IDR 5.500.000.