• Jakarta based Label SOZE
  • Jakarta based Label SOZE
  • Jakarta based Label SOZE

Established in 2015, SOZE is a brand new menswear label based in city of Jakarta, Indonesia that is strengthen to focused in shirts and outerwear making. SOZE personified the brand as someone who loves to travel around the world and is looking for simplicity and ready-to-wear prodducts. As for their debut collection, the brand decided to look at Scandinavia, where the land offers nothing but simplicity in life. Loving to perform as a simple and ready-to-wear clothing line because Soze wants to perform fresh and minimalist. In this first article for summer 2015, the menswear label will launch four ready-to-wear products, such as two casual shirts and two outerwear. The head creative of the brand loves to mixed more than one fabric into one article because they love and concern about design, details, and wants people to reflect about on how rich this earth could be.

Explaining more about the products, they have black outerwear which is called as “Kobenhavn”. The word Kobenhavn is originally inspired by a Danish five-masted barque used as a naval training vessel until its disappearance after December 22th 1928. Built for the Danish East Asiatic Company in 1921, it was the world’s largest sailing ship at the time, and primarily served for sail training of young cadets. But today, they used it as a word to describe the common color of style in Copenhagen, the capital city of Denmark. According to them, people who live in the city love to dress all black. Therefore, they created a black outerwear with details of blue garments that designed of a mountain inside the chest pocket to reflects Copenhagen.

Second is the “Saimaa” which is a codename for their white shirts product, inspired by the icy road in the southeastern Finland known as Lake Saimaa. At approximately 4.400 square kilometres, it is the largest lake in Finland, and the fourth largest natural freshwater lake in Europe. It was formed by glacial melting at the end of the Ice Age. Through this fact, they would like to adapt it into a simple shirts which is white poplin shirts with grey handwoven fabrics, to reflects about the ice road in Lake Saimaa. Then they have another outerwear called “Hinnoya” to reflect the idea of the fourth-largest island in Norway. It is located on the west coast of the country, in Northern Norway and covered by green-fields that is blended with mountains. As for the product, they blend two fabrics of the soft and textured fabrics with gradation of green color.

Last but not least is “Mjosa”. For those of you who do not know, it is the largest lake in Norway, as well as one of the deepest lakes in Norway and in Europe. It is the fourth deepest lake in Norway and located in the southern part of Norway, about 100 kilometer north of Oslo. Its main tributary is Gudbrandsdalslågen in the north and the only distributary is Vorma in the south. Lake Mjøsa has twenty species of fish. Among the most common are pike, European perch, common roach, greyling and the Hundertrout, a Brown Trout which can reach a weight of more than twenty kg. While SOZE version of “Mjosa” is a casual shirt that reflects the gradation color of the lake which is blue. For those of you who are looking to purchase the entire debut collection of menswear label SOZE, feel free to contact them via email or follow their Instagram account. Retail price is available upon request.

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