• Nike Indonesia Kobe Bryant Serena Williams
  • Nike Indonesia Kobe Bryant Serena Williams
  • Nike Indonesia Kobe Bryant Serena Williams
  • Nike Indonesia Kobe Bryant Serena Williams
  • Nike Indonesia Kobe Bryant Serena Williams

Part of the newest Nike global campaign called “Find Your Fast”, Nike Indonesia recently lets you known on how global or all-star athletes like Kobe Bryant, Serena Williams, and the Legion of Zoom inspires everyone to run their fastest mile. As anyone who runs regularly knows, getting faster does not come easy. The latest campaign from the Oregon based company “Find Your Fast” campaign brings together some of the planet’s beacons of speed to inspire athletes to run or train for their fastest time this summer. Whether preparing for a first mile or looking to shave seconds or minutes off a personal record, all athletes can get faster. The co-creator of the Chappelle Show, Neal Brennan collaborated with Nike on the direction of the campaign’s anthem piece “Find Your Fast”. Quick highlights include a fast cameo from one of the world’s fastest men, Michael Johnson, then there is the world’s fastest woman, Shelly-Ann Fraser-Pryce, the world’s fastest commercial starring Kobe Bryant, world famous magician David Blaine, the fastest of the Looney Tunes characters Road Runner, and a nod to one of Nike’s speediest running shoes, the Nike Air Zoom Elite 8.

“Fast can be about beating the defender to a spot or not letting the offensive player get to his spot,” explains Kobe Bryant about the importance of fast on the basketball court. Many of these athletes train or compete in shoes with Nike Zoom Air technology. The Nike Zoom Air Elite, a favorite amongst many top runners, plays a star role in the ad. Whether quickly moving from shot to shot during a fast paced tennis match, speedy lateral changes in a football game or quick bursts of speed on the basketball court, Zoom allows athletes of every caliber can optimize their quest for speed. “Everything about my training is speed. Even if I am running 300-meter repeats in training, or if I am weightlifting, I am thinking about speed. I try to do everything very fast because the quicker you can be in your training, the better it is for you as a runner,” said Shelly-Ann Fraser-Pryce who is the world’s fastest woman. Furthermore, the world may get a little faster when the spot launches July 2nd, and the Nike+ community focuses on a summer of speed. They are inviting all athletes to start gaining speed with the Nike+ Run Club and Nike+ Training Club Find Your Fast Challenges. Then on August 30th, you will be ready to run your fastest mile, alongside the fastest elites from around the world, competing at the World Track and Field Championships in Beijing.

“Nike has always been a brand in service of athletes. And while every athlete wants to get faster, not every athlete has the right tools to do so,” says Adam Roth who is the Nike Vice President of Global Running Brand Marketing. “Our Find Your Fast campaign provides all the inspiration, innovation and enablement athletes need to run, train and play faster across our physical products, digital apps and live experiences. It is the entire Find Your Fast eco-system that is game-changing, not just for us but for the athletes we serve.” As for the Nike+ Run Club Find Your Fast Challenge it will include speed which is an integral ingredient in any Nike+ Run Club Training Program. Nike+ Run Club coaches developed an eight week program that will help you run your fastest mile, whether it is your first, funnest, or pre work out. The program includes workouts, music for motivation, and expert tips to get you faster and better. And you will not be running alone, Road Runner, who makes a speed of sound cameo in the “So Fast” campaign will bring along his friends from “Lift Off” to “Beep Beep” at the end of week eight. From speed to endurance, they will set the pace to catapult your training week after week.

While the Nike+ Training Find Your Fast Challenge will include six Nike Master Trainers that are joining forces this summer to launch a twelve-week fitness challenge for the Nike+ Training Club App. The Find Your Fast NTC Challenge is specifically designed to improve speed, power, and agility through a diverse set of daily workouts. The Challenge starts July 6th and the first Master Trainer workout with Marie Purvis’s Ready, Set, Zoom workout will debuts on July 7th. After that, a new workout headlined by a different Nike Master Trainer will launch every two weeks, highlighting different types of training to help you feel faster, such as high intensity training, yoga, strength training and barre. On August 30th, you will be challenged to run your fastest mile alongside the Nike+ Run Club and the elites speeding towards victory in Beijing. Stay up to date with the Find Your Fast Nike+ Training Club Challenge by following the Nike Sport Feed in the Nike+ Training Club App. For more information about how these world athletes taking part of “Find Your Fast” campaign, you can take a look at a series of short films featuring thirteen of the world’s elite athletes highlighted in the campaign. The summer of speed culminates August 30th with a global challenge to all runners: run your fastest mile ever. Also please follow the official Twitter account of Nike Indonesia.




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