For the past few seasons, sporting apparel has become that of a fashion phenomenon. It is now a style essential, whether you are a gym bunny or not. Launching first on its Singapore region on July 14th 2015 and soon in Indonesia, the ZALORA Label will debut a new and exclusive activewear collection called ZALORA Sport for women and men, with the men’s collection coming soon. With a total of forty-five pieces, the capsule offers stylish sporting pieces designed for various activities and personalities. The collection offers high-fashion, comfortable, and technical sportswear. The items in the collection are designed to be ideal for layering. By playing with proportions, a cropped slouchy t-shirt or long-sleeved burnout top that falls off the shoulder will show off the printed bra which sits beneath. This in turn offers a new element of customisation and styling to the customer. The focus on performance, fit and function is still clear throughout – the carefully-considered detailing, such as purposely-made holes for your thumbs, mesh panelling and useful interior pockets, allow the fast-expanding fashion-meets-fitness sweet spot to be reached.
Each product is fully functional and offers a flattering silhouette in an on-trend fabric or print, all of which have been developed in-house exclusively for the collection. The grey-toned leopard print and abstract wave print are favourites, whether featured on full garments or as details that accent the collection. The full-mesh top is also a key statement piece that exudes an urban edge of style and sport chic. Expect a colour palette consisting of black, grey, white, neon yellow, coral, and mint. Though ZALORA loves the brighter highlighting colours, the strong solid black pieces that feature mesh inserts and aerodynamic panelling are super sleek and stylish. They are pieces that they can turn to no matter the activity or season. Sportswear as a fashion trend has been evolving for the past few years. Designers such as Alexander Wang and Stella McCartney have channelled a direction of sleek, minimal, and luxurious styling into an effortless sports look, making it all the more desirable. Wearing gym clothes beyond the gym has never looked more appropriate than now and with prices from IDR 130.000 to IDR 700.000 there is no reason not to. For more information and pictures from the upcoming collection of ZALORA Sport for women and men, feel free to read the news now at ZALORA Indonesia.
ZALORA Indonesia is part of ZALORA Group which is leading group of online fashion destinations in Asia Pacific. Founded in 2012, the company has a presence in Singapore, Indonesia, Malaysia, Brunei, Philippines, Thailand, Vietnam and Hong Kong where it operates as ZALORA and in Australia and New Zealand where it operates as THE ICONIC. ZALORA Group’s localised sites offer an extensive collection of top international and local brands and products across apparel, shoes, accessories, and beauty categories for men and women. Offering up to hundred-day free returns, speedy deliveries as fast as three hours in some markets, free delivery over a certain spend, and multiple payment methods including cash-on-delivery, ZALORA Group is the online shopping destination with endless fashion possibilities. Employing more than 2.000 people in 10 markets throughout Asia Pacific, ZALORA Group stocks major international fashion and beauty brands including Sephora, Mango, River Island and Aldo alongside local fashion brands and designers.