• AYE Denim Introduces the Hermitage 2015 Chicco Jerikho
  • AYE Denim Introduces the Hermitage 2015 Chicco Jerikho
  • AYE Denim Introduces the Hermitage 2015 Chicco Jerikho
  • AYE Denim Introduces the Hermitage 2015 Chicco Jerikho
  • AYE Denim Introduces the Hermitage 2015 Chicco Jerikho
  • AYE Denim Introduces the Hermitage 2015 Chicco Jerikho
  • AYE Denim Introduces the Hermitage 2015 Chicco Jerikho
  • AYE Denim Introduces the Hermitage 2015 Chicco Jerikho

It always good to see one of your favorite local brand developed into a well-organized brand. Despite not following them on a regular basis, it is nice to see AYE! Denim having their latest collection for the month of August 2015 dubbed as the “Hermitage” collection. For those of you who are familiar with the menswear label, this collection directly carries you back to the concept of Masonic which are very popular among the young generation of Indonesia or streetwear enthusiast in general. Throughout their official catalog, you will find several new products, including several graphic t-shirts, two denim jackets, hoodie jacket, and two denim jeans made for women, the Escrivá distressed version and one wash version. Along with their popular triangle graphic, Jakarta based label also brought talented Indonesian actor and self-proclaimed barista known as Chicco Jerikho as the main face for their latest collection and also one of strategy to push their sales activities in Indonesia. For those of you who are willing to buy the entire products of “Hermitage” collection by AYE! Denim, feel free to shop online by visiting their official site or offline at their headquarter in Kelapa Gading Jakarta and several official distributor. Photos are provided by AYE! Denim and the talented Ferry Rusli.

In the midst of earth-shattering revolution, a group of young talents came together and decided to take part in the changes. AYE! Denim is a team of multi-cultural individuals with unique skills and perspective. Here, they put aside their differences to share a glimpse of light to the society through fashion and education. In March 2011, they ultimately materialized their vision through an online store. The brand later known as an independent local denim company originated from Jakarta, Indonesia. All of their products are handmade using the best local material that they handpicked exclusively from their loyal vendors. The main intent is to bring the finest quality denim to their customers while promoting Indonesian local products to global environment. The success of their first collection has motivated them to keep evolving as a company and to expand Indonesian fashion industry. They support local artists, musicians, and TV personalities that best resembled them as a brand and participate as a regular tenant in many local fashion events, such as Brightspot Market, Denim Market, and many more. Lastly, inspired by the teaching of the ancient world, they are also here to share their knowledge. Through the advancement of technology and social media, they are trying to keep their customers to be more sensitive and be prepared for anything that happens in this ever-progressive world.

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