The brand SHOCKS! started from a simple idea. They understand that socks is one of the fashion lifestyle and that is why the label born to complete your fashion style until your toe. Fun and quirky are the core of their design ideas. They are always trying to fulfill the needs of people, that they are always seeking a good design with high quality product. As the first Indonesian quirky socks brand, they are proudly presents SHOCKS! as the first fun socks in Indonesia. The Jakarta based brand promised to always have a shocking product in every collection. They are targeting the energetic young women and men who have a tight schedule everyday to wear and need everyday head to toe fashion style. Established in 2015, SHOCKS! has contributing to develope Indonesian fashion industry through socks. Graduated from Bunka Gakuen University, Tokyo, Japan, the beautiful Aras Ratri Kara brought the idea of having a quirky design for SHOCKS! after collaborating with Swestika Prasetyo who has experienced in fashion business for almost five years. Later they brought the core ideas of SHOCKS! to Indonesian market with new amazing designs and ideas.
As to showcase their debut collection in Indonesia, the Jakarta based brand SHOCKS! recently launched their very first collection dubbed as “Shock(ing)” featuring four quirky designs for men and women under the name of Square Up Your Life, Navy Ivy, Electric Worm, and Thunderation. Every design has their own identity and name, based on the colors, shapes, and inspirations. For those of you who are interested in their products, they have successfully distribute their very first collection to retail independent stores across Indonesia, such as Toidiholic Bandar Lampung, Happy Go Lucky Bandung, and The Goods Dept Pacific Place and Lotte Shopping Avenue Jakarta. Along with those names, they have distributed their sales via digital world such as Instagram and Facebook. All of their products are available with friendly retail price of IDR 70.000 and made of good quality fabric such as 80% cotton and 20% polyester so they can freely move and walk confidently with SHOCKS! If you are willing to pick up a pair, every single products from “Shock(ing)” collection is available for any kind of size and gender. For more information, feel free to click all the links above.