Part of the haircare products first manufactured by Godefroy Manufacturing Company in St. Louis, Missouri known as TRESemmé and its official partner in Southeast Asia recently announced its second show for The TRESRunway 2015. The brand used by hair professionals describes few differences that will exist on this event. According to Ashima Haq who is the Head of Marketing Hair Care PT Unilever Indonesia, she explained, “For The TRESRunway 2015, we invite and encourage all the savvy style seekers to walk on the catwalk along with the winner or the finalist of Asia’s Next Top Model, such as Ayu Gani, Monika Sta Maria, Aimme Cheng Bradshaw, Tahlia Raji, and Rani Ramadhani.” Through this system, hopefully all the savvy style seekers can directly participate in The TRESRunway 2015. This year event is supported under the theme of “Now The Spotlight is Yours” and will be held in digital format for those savvy style seekers who happen to live in Medan, Surabaya, or Bandung. Interestingly, the event which will be held on September 19th 2015 in Senayan City, Jakarta will involve thousands of catwalk models and will become the largest ever in Indonesia. Not only that, participants will also receive various kinds of training. According to Ashima Haq, “Participants will receive official training to redo their hair, makeup, and walk like a model. For those who came out as the winners, they will get a scholarship to official institution and become a main model for the famous fashion magazine.” For more infortion about The TRESRunway 2015 by TRESemmé Indonesia, feel free to visit their official site or watch the entire 360 degree virtual reality video below.
is a brand of haircare products first manufactured by Godefroy Manufacturing Company in St. Louis, Missouri, United States, starting in 1947. It was named after renowned hair care expert Edna Emmé. The brand name is a phonetic translation of “well-loved” in French, très-aimé. The product line was initially marketed only to salons. The brand was launched in 1947 by Godefroy Manufacturing and was bought in 1968 by Alberto-Culver, a manufacturer of hair and skincare products. The original intention was to only distribute within salons, however, as the product line became more popular, it was marketed in supermarkets and pharmacies. Alberto-Culver was then bought by Unilever, an Anglo–Dutch multinational consumer goods company. The product line was then further developed as more products were added. TRESemmé create different formulas to suit different types of hair. Products include shampoos and conditioners, dry shampoos, mousse, gels, hairsprays, crème and milk, and other styling sprays. A tool called “PROfiler” available on the TRESemmé website allows consumers to find the right products for their hair. Advertisement campaigns include “Professional”, “Affordable”, spending an estimated $17 million on advertising by 2004. TRESemmé’s products are used in hair salons across the United States, Canada, United Kingdom and Asia, in particular for hair repair treatment from heat damage mostly caused by hair ironing and blowdrying.