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An idealism perspective project from four co-founders based in the city where numerous open-air pavilions could function as a living culture museum of Yogyakarta known as EYEGASM™ recently updated their official Instagram account with a new collection dubbed as “Counterculture”. This collection is simply inspired by counter cultural movement of 1960s. During an era when longheld values and norms of behavior seemed break down. Many college-age men and women became political activists and were the driving force behind the civil rights and antiwar movement. Like the hand gesture on their design that has a spirit antiwar movement. Which has two “V” signs that means “V” for peace and “V” for victory. Overall this hand gesture has a philosophy, Peace for Victory. Aside from those deep philosophies, the menswear brand would also bring different looks, straightforward graphics, slogan, message, or clothing, that could represent their ideas. Furthermore, they blur the simplicity of casual modern streetculture and classic style with focusing to privileged the details. As a brand with deep-rooted positive campaign, they tuck in few ideas or slogans that somehow related to what they feel, what they do, and what they care.

The “Counterculture” 2015 collection by Yogyakarta menswear based label EYEGASM™ also focus on four main things that are heavily related to counter cultural movement of 1960s, such as Apathy, Two-V-Salute, Vigil, and Syl. As for the Apathy, it tells about the silent majority in a unspecified large majority of people, especially in a country or group, who do not express their opinions publicly. The term was popularized by United States President, Richard Nixon in a November 3rd 1969 during his speech in which he said, “And so tonight—to you, the great silent majority of my fellow Americans—I ask for your support.” While on the other hand, the Two-V-Salute graphics is inspired by hand gesture as a reaction to the fuck sign that popping up anywhere. The inverse of fuck hand sign or they name it The Two-V-Salute is a hand gesture which the middle fingers are clenched, while the other fingers are raised. Two-V-Salute means “V” for peace and “V” for victory. The third focus, Vigil or the Silent Vigil is inspired by a social protest as opposed to an active protest or lobby. Folks gather in silence to support something. A silent vigil is visibly peaceful and mindful. And for the last, Syl is acronym for Snooze You Loose, a popular idiom in 1960s. It means that If you wait for a long time in making any change, war is gonna make you as a loser.

The entire new 2015 collection by EYEGASM™ is now available in a form of wearable products, such as reversible bucket hat made of cotton twill with graphic rounded print, crewneck sweatshirt over sleeve made of heavyweight cotton fleece with ribbed collar cuffs waistband and graphic print on the chest or sleeve, pocket graphic t-shirt made of heavyweight cotton with ribbed collar or graphic print on the chest, and last but not least, graphic t-shirt made of heavyweight cotton with ribbed collar or graphic print on the chest. For those of you who are willing to known more about the counter cultural movement of 1960s, an era when longheld values and norms of behavior seemed break down, feel free to read the entire description now through the official Instagram account of EYEGASM™. The menswear brand is founded in 2013 by a group of friends in a city of Yogyakarta that popularly known for its traditional arts and cultural heritage. Its latest 2015 collection perhaps inspired by the living culture that are available around them or the willingness of them to try something new for the mass Indonesian market. Meanwhile, feel free to follow their latest activity through their official Twitter account.

  • EYEGASM™ presents Counterculture 2015 Collection
  • EYEGASM™ presents Counterculture 2015 Collection
  • EYEGASM™ presents Counterculture 2015 Collection
  • EYEGASM™ presents Counterculture 2015 Collection
EYEGASM™ presents "Counterculture" 2015 Collection Inspired by Counter Cultural Movement of 1960s
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