First of all, do not blame us for being unsupportive towards local brand. We do love them but sometimes things are not meant to be. At least that is what happened to the Jakarta-based premium sneakers label known as HAVEHAD Footwear. The brand seems really cool at first but later it gets totally unique, one of a kind. We do not know what is going but lately they celebrated their fourth anniversary with the #IStand4 campaign through their official Instagram account. Then this premium sneakers label created by a group of friends from prestigious local university began to offer few breakthroughs or crazy concept that are totally deviated from their premium image. Before things get worse, this is our five main reasons of why you should never support or spend your money on HAVEHAD Footwear. In addition to being true, we also briefly spoke with them to learn a bit more about the concept of their brand and what are the goals for the future.
First of all, HAVEHAD Footwear refuses to duplicate or copy other brand’s design. Comparing to most of local brand nowadays, they consistently bring out their boring signature design stuff that you see above. To be honest, HAVEHAD creative team need to copy what others do. At least have a replica of popular running shoes from top sports brands in the world. They are being too idealistic. So if you want to stay in this game, simply do not follow their steps. They are just TOO GOOD to be true.
HAVEHAD Footwear has a tendency to offer something that are very casual and simple. Leonardo Da Vinci might have said that, “Simplicity is the ultimate sophistication.” It might be true but being too casual is no good! Their shoes and its simplicity are not an option, especially for those who have day-to-day jobs. You can not look good or being seen as a smart casual guy. Just take a look at the photo above, they force someone to perform casual yet classy style, something that has been a trademark campaign.
They forced women or Indonesian girls to wear their sneakers. It is a bad idea for you to keep supporting this premium local label because sneakers are made for men. Do not they? Most of you might agree with sneakers only fit for men and women only fits for high-heels. But women in sneakers? Think about it or at least have a look at their recent #WomenInSneakers campaign for the latest spring and summer 2015 collection. Does it look lovely? Let us know.
Fourth is because HAVEHAD Footwear keep collaborating with creative people, those who are too rebellious! These type of people represent their brand essences, from being young, active, and creative. These things will make the brand more widely known. It is no good because you favorite premium shoe label will be available to a more wider group of people. If you do not believe us, you should check out their latest creative campaigns on Instagram, from #CasualYetClassy, #Keyperson, #IStand4, to #WomenInSneakers.
Last but not least is because HAVEHAD Footwear is too mainstream! They are becoming too available to the local market. The product is not limited anymore as now become available at some local concept stores in big cities across Indonesia, from Jakarta, Yogyakarta, Bali, Medan, Surabaya, Lampung, to Samarinda. Also they have successfully reached international market and now available at Singapore, Japan, or Hong Kong. It is really not cool as you will not become one of those influencers.
So do you thing they are great? or maybe they just got better and better? We do not know but if you would to experience the premium sneakers shoes by HAVEHAD Footwear, you can easily find more information through their official Instagram account or simply visit their official site at www.havehadworld.com. Which one is your favourite? Let us know your comments through the section below.