• The Journey of Product Designer Singgih S Kartono
  • The Journey of Product Designer Singgih S Kartono
  • The Journey of Product Designer Singgih S Kartono

Singgih S Kartono is a product designer graduated from Bandung Institute of Technology or Institut Teknologi Bandung, which whom decided to return to his village in Kandangan, Central Java, and to work on those small village. Through the brand that he had built known as Magno, Singgih spawned creations for wood-based products. One of the leading products are the wooden radio that managed to bring him to penetrate the international market and make it as one of the promising designer in the realm of the product design world. The story behind his journey and passion is now poured into a book called “Magno: The Story Behind”. This book tells the complete background of Singgih S Kartono in designing products to his several creations that won numerous international awards such as the Brit Insurance Design Award, the Design for Asia Award, and the Good Design Award. Not only speaking from a design standpoint, through the book “Magno: The Story Behind”, he also expresses his love for nature and deep concern for the environment and social situations in Indonesia that changed the face of popular villages in the current era of modern development.

The 136 pages semi-autobiography book is planned to be carried and exhibited at the Frankfurt Book Fair in Germany which will took place from October 14th to October 18th, 2015 in which Indonesia will be the Guest of Honor for this year event. According to Singgih S Kartono, he is planning to have a small event where he can launch his book “Magno: The Story Behind” and have an open forum discussion. This will be a great opportunity since Frankfurt Book Fair is the oldest and largest book fair in the world. The “Magno: The Story Behind” book will be released in Indonesia at the end of the year. According to Primo Rizky who is from Studio Geometry and publisher for the book, he explained, “It will be great for us to participate in the Frankfurt Book Fair this year, especially since the book will be display at the Indonesia Pavilion. We hope we can further introduce the potential of the creative industries in Indonesia to be seen by the international public.” Besides “Magno: The Story Behind”, other book being published by Studio Geometry that will take part in the book fair is “We Indonesian Rule”. This book has been selected by the National Library of Australia as it shows several successful profiles from the local creative industry. For more information, please visit the official site of Studio Geometry.

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