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Jakarta-based imprint’s Shopatvelvet had started producing wearable apparels to become daily staples for modern women since 2011. The brand has since grown rapidly and eventually developed a distinctive aesthetic that confidently exudes simplicity and modernity. As the weather gets warmer, the layers will soon disappear. Shopatvelvet is ready to transition into the warmer spring season via its 2017 spring/summer lookbook. For those who seek to be comfortable, frank and boundless in fashion, the offering digs through the concept of existing while combining the different form of terms.

Shopatvelvet is never lacking in daily wear selections and the new collection is quintuple the love. Staying true to their minimalist philosophy, the brand once again present a range of effortlessly chic and sophisticated designs. The collection highlights a simple aesthetic designs on staples like loose-cut tops, sleeve-less top, wrapped kimonos, pants and skirts. Constructed in cotton and soft polyester fabric, the staples incorporates standout details like ruffles, bell-sleeves, self-tied and wrapping details, stripes pattern, and also a detachable belt. Rendered in a largely spring-friendly colour palette of neutral tones, the clean silhouettes also comes with geometric detailing for the bold and urban collection.

The 2017 Spring collection is set to be purchase at 707 Store (Pondok Indah Mall 2), or hit their Instagram for online shopping.

Shopatvelvet Highlights A Minimalist Essentials In Their Spring 2017 Lookbook
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