Taking place at Plaza Indonesia on February 24th, Pop Up Soiree served as the starting point towards the upcoming annual thematic market Pop Up Market 2018 x Tokopedia. Held only for the event’s special invitees including stakeholders and every other supporting unit, the pre-event was opened with a press conference featuring five speakers. Starting with Miss Elvira and Muhammad Abdan Syakur Noor from Prasetya Mulya who gave a brief history of the event, followed by Livia Zahra as the Chairman of Pop Up Market 2018 which introduced this year’s theme. Garry Juanda from Tokopedia as well as Aradea Respati from Voyej then concluded the press opportunity by explaining the partnership and sharing the experience as a loyal tenant respectively.
This year’s ‘Pop Up Talk‘ was divided into two sessions with motivating topics. The first one was “Perlindungan Merk Dalam Industri Kreatif“, featuring Ari Juliano Gema from BEKRAF as well as Agus Candra Suratma and Hardi Nurcahyo representing Am Badar & Partners. They emphasized the importance of patents and copyrights in business development. The session was then followed by “Grow Your Business Through Better Product Marketing” by Tokopedia’s Business Acquisition Desaura Vhany and Nelin Navila which discussed the connection between advertising with building up business potential. This interesting topic wrapped the session by giving something new and valuable to learn for all invitees.
The night was closed with a Pop Up Fashion Show, showcasing the products of Pop Up Market’s participating tenants accompanied with an impressing performance by Mantra Vutura as the models floated down the runway as well as Pop Up Gathering, where the invitees could enjoy the nibbles while getting together with one another to widen the network and relations.
Pop Up Soiree has marked a good start to welcome the forthcoming excitement and it surely channeled their attempt to fulfill their objective, which is to help and support local entrepreneurs in expanding their businesses. Be ready for the second pre-event of Pop Up Market 2018 x Tokopedia titled Pop Up Factory set to be held at 1/15 Coffee on March 3rd as well as the main event at Kuningan City starting from March 8th until 11th.