Adidas Originals never stops to provides a new definition of creativity. They revealed the Original is Never Finished brand film in January 2018, depicting their strive to unleashes the creativity and energy of the new generation of creators, such as Adrianne Ho and Dua Lipa to name a few.
Inspired by the brand film, Adidas Indonesia currently holding an event titled the same with it in Senayan City which runs from February 28th until March 4th. Serves as a grand launching of the movie in Indonesia and to further celebrate the innovation and originality, it features heaps of collaboration act with streetwear experts, including Edson Sabajo — the co-founcer of Patta, Adriyan Riyadi from Our Daily Dose and Tamish Aswani, the owner of Ageless Galaxy. With the partnership, Adidas intends to inspire and educate Indonesian consumers through the latest Adidas Originals products, including Prophere, EQT and Adicolor.
‘Original is Never Finished’ showcases a variety of art installations presented in three rooms, flaunting every distinctive personality of every mainstay. The installation for Adicolor reflects the cheerful and confident vibe. Meanwhile, the Prophere radiates the uncompromising attitude born from the creative community underground. Last but not least, the EQT showcases practical personality and putting forward the function without decreasing the glamorous look.
Be sure to watch the brand film here and swing by to the event if you’re in the neighbourhood.