According to LOCALE, consumers today expect brands to represent their political and social values through their products. Therefore, by releasing ‘Propagation’, LOCALE declare their sociopolitical values by transferring them into the products. Through powerful wording graphics, they highlight several issues of ignorance with ‘Public Ignorance’, world peace in ‘Peace Thru Women’ and ‘Live In Peace’, and police brutality with ‘Cops & Justice’.
The collection itself offers an extensive line of products ranging from t-shirts, hoodies, coach jackets, and caps. Check out the full catalogue on their Instagram catalogue page, where you can also find the contacts for purchasement.