Coming all the way from South Korea, Studlace is a no-tie shoelaces brand which aims to simplify shoe lacing process through their elastic laces and metal studs. Following the success at their home country and Melbourne, Australia, they looked at Indonesia’s growing interest on sneakers and walking/running cultures and entered the Indonesian market with a launching event in collaboration with Superga Indonesia, last Friday August 10th at Space#, Setiabudi.
Inviting several influencers and footwear retailers in Jakarta the event was hosted by Raben Penyami and concluded by performance from Ben Utomo. They introduced their hero products, elastic shoelace with swappable metal stud system. This pair will transform a regular lace shoes to slip-on to ensure its wearing practicality while maintaining the desirable conventional lace look of your kicks.
Studlace Indonesia brings ten colours of the laces and four variants of studs; basic stud, star stud, skull stud, and heart stud with total of 31 colour combinations. In terms of shoe type, they suggest the compatible shoes to the laces and studs are low-top sneakers for better effects and wearing procedure.
The laces and studs are not interchangeable as you need to specifically measure the laces to fit your shoes and feet. Therefore, it is a one lace on shoe principle. A set of laces and studs is priced at IDR 160.000. Studlace stockists and retailers in Indonesia will be announced soon and watch the video tutorial on the video above.