Behind all the fun and pleasure of spirits during Whisky Live Jakarta, one of the leading alcoholic beverages companies Diageo Indonesia took the momentum of the event to launch and promote their latest drink responsibly campaign, ‘Global Drink Positive 2.0’. The campaign has been globally launched on November 5th to remind responsible drinking for alcoholic beverage consumers. It is their effort to educate their customers and emphasizing on the importance of preventing underage drinking and misuse of alcohol.
They have created SMASHED program in collaboration with Komunitas Dongeng, where they go to various middle schools in Indonesia to highlight the anti-bullying message and the danger of underage drinking consumption through interactive methods. Their target to involve one million consumers to help to promote the campaign with an additional global target of one billion awareness. More information about the campaign visit Diageo’s global website.