In an increasingly fast pacing world, Indonesian are always searching for new and innovative platforms that integrate and conveniently to connect their lives to the digital world. Bearing this in mind, LINE as the world’s leading mobile platform with 560 million users, recently launched a fresh roster of products and services during the LINE Tokyo Conference on October 12 at Japan’s Maihama Amphitheatre.
Themed “Life”, the LINE Tokyo Conference aims to build LINE as an integral platform for daily life by bridging the gap between online and offline with new products, services, and ideas. The app itself has a growing community of over 560 million registered users and 170 million monthly active users. The next challenge for them is to enhance its users communication experience which starts with creating more vibrant features and upgraded services.
This year’s conference introduced LINE Pay, LINE Game expansions, and announced new partnerships and future prospects. With LINE Pay, users can enjoy a more affordable shared payment system that lets them link credit cards to the LINE app installed on Androids or iPhones. Payment is made by linking credit cards to the apps. This payment system also enables users to split purchase price with their friends after transacting in associated stores and selected web services. Ultimately, this offers them twice the experience for half the price.
The service will be protected by three security measures, such as primary and secondary passwords, fingerprint verification (available for iPhone only), and smartphone verification. The feature is planned for a late 2014 release and payment options will be available first for LINE and related web services and apps with further expansion into offline shops planned in the future.
On the other hand, the LINE Game will be expanding with new titles, including Pop 2 Puzzle, Puzzle Trio, Paper Dash World, Chronicles of Albion, and Legion of Heroes. In an effort to bring the Japanese gaming experience to players around the world, LINE is setting the groundwork for the establishment of two new companies through separate partnerships with Gree Inc. and Cyber Agent Inc.
Moreover, the global messaging and call app has exploring new possibilities in integrating taxi services with LINE Taxi, food service companies with LINE WOW, navigation with LINE Maps for Indoor, and music with LINE Music to its collection. They will also open opportunities for small businesses with LINE@ID, bloggers with LINE Official Blogs, plus artists and celebrities with the official LINE Paid Official Accounts to reach out to their audience. These services will start first in Japan this fall 2014 and will soon enter the Global market, including Indonesia. For more story about this recent news, please visit their official page here.