Realizing the potential and power of influencing online personalities, Converse One Star kick-started the #Converse_x_Project, an online community dedicated for the next faces of the rebellious and anti-hero Converse One Star. Converse Indonesia activated the project through a secret gathering at MONDO by the Rooftop, November 24th.
Twenty personalities were invited to come to the get-together event, where they had no clue of what was going on. These individuals represented the three main field of interests; music, fashion, and art. The following names are them:
1. Jerome Toshiki
2. Carissa Perusset
3. Wina Fiadita
4. Vincent
5. Baskara Rizqullah
6. Panji Wisnu
7. Axel Jan Thierry Leijen
8. Marcel J. Fritz
9. Johno Surodji
10. Vita Khairunisa Suradji
11. Talitha Adinda Tania
12. Mousha Heykal
13. Fairiana
14. Aurellie Sophie Adisa
15. Chika Alifia
16. Rama Dicandra
17. Dimas Ramadhan Rabbani Amidjojo
18. Safira Jasmine
19. Ariel Victor
20. Fahryan Chandra Andhika
They were presented with customized Converse One Star with sketches of their Instagram handles on the side, doodled by artist Chalk The World, followed by an introduction from each of them. Current One Star persona, Philip Ponk also took the stage to share his experience of being the brand ambassador of Converse One Star, which now is expanding into a community of #Converse_x_Project. Philip also did an artwork to enhance the visual atmosphere with the help of some of the personalities.
Staying true to the gathering purpose, The Converse Indonesia team kept it concise by addressing some remarks from brand representatives Ade Sarah and Harry Ramadhana. Afterward, everyone was mingling, get to know each other, and taking pictures with their brand new kicks–one of their many duties as the next faces of Converse One Star Indonesia. You can also join the community by following #Converse_x_Project’s Instagram, @converse_x_. Fingers crossed that you’ll get accepted.